The Challenge and the Opportunity
The United States consumes 25% of the world’s oil, but has only 3% of the known oil reserves. We consume more than 175 Billion gallons of gasoline and diesel annually, and import more than 50 percent of that total.
While wind, solar, hydro, and other alternatives are important components of an overall energy strategy, they are more likely to be used for stationary source power. The nature of the U.S. dependency on oil is for transportation fuels. In recognition of this fact, Congress passed a Renewable Fuel Standard (RFS). This landmark legislation will replace 36 billion gallons of petroleum products with biofuels like ethanol, biodiesel, and other renewable fuels.
The program has been so successful that the Department of Energy estimates ethanol is currently blended into nearly 10% of the nation’s gasoline supply resulting in cleaner air, reduced dependence on imported oil, and stimulating the US economy by keeping our dollars at home and creating jobs. Conventional Vehicles can use blends of 10-15% ethanol but this is just the beginning. Higher ethanol blends are becoming more widely available and offering more choices to consumers. The E10 Blend Wall is just the beginning!!
With 20 million FlexFuel Vehicles (FFVs) on the road today and millions more rolling off assembly lines capable of using up to 85% ethanol, we have an opportunity to break move well beyond 10% and to reap the economic, environmental, and economic benefits of the Renewable Fuel Standard. The FlexFuel and Vehicle (FFV) Awareness Campaign is leading the way to break the stranglehold of foreign oil, and empower the American public with choice.
The first step in expanding the market for high-level ethanol blends is to reach the current generation of FFV owners and make sure they are aware that their vehicles have this capability. Seems obvious but surprisingly more do not know they can use ethanol blends than do! This may be due to the fact that this was a no cost option on these vehicles, costing consumers or taxpayers nothing.
The FlexFuel Awareness campaign is employing a range of innovative outreach mechanisms to drive demand for FFVs and renewable fuels to meet the RFS. The Clean Fuels Foundation, through the Awareness Campaign and in cooperation with over 30 supporting groups (see list below), is bringing together a wide range of government, industry, public interest groups and other biofuel stakeholders to locate and educate the nation’s 20 million FFV owners and motivate them to use higher than 10% blends of ethanol.
The FlexFuel Awareness Campaign will drive existing FFV owners to seek FlexFuel refueling stations that offer higher than 10% ethanol blends and encourage millions of new car buyers to consider 68 new FFV models as their next vehicle purchase! This in turn will lead to new refueling stations with FlexFuel pumps providing a range of consumer choices.
The E10 Blend Wall is just the beginning.
With 20 million FlexFuel Vehicles (FFVs) on the road today and millions more rolling off assembly lines capable of using up to 85% ethanol, we have an opportunity to break through the E10 Blend Wall and to reap the economic, environmental, and economic benefits of the Renewable Fuel Standard. The FlexFuels and Vehicle (FFV) Awareness Campaign is leading the way to break the stranglehold of foreign oil, and empower the American public with choice.
Washington Can Lead By Example!!! Flex Fuel Awareness Campaign Focusing On DC and Mid Atlantic Region
The Nation's Capitol will be among the markets the Campaign is targeting this year in Cooperation with the Maryland Grain Producers Utilization Board, the Regional Clean Cities Program, and others.
With nearly 20 E85 stations in the DC Metro area including Maryland and Northern Virginia, there is an excellent opportunity to increase the sale of ethanol. As with any market it begins with reaching the hundreds of thousands of flex fuel vehicle owners to let them know they have a choice of fuels. The FlexFuel Awareness Campaign is working with local auto dealers and a local E85 retail chain to increase consumer awareness through conventional advertising but also through state and local government outlets like websites.
For more information on Maryland refueling stations visit www.goE85.com
Flex Fuel Awareness Campaign Supports E85 Omaha Program
Green Plains Renewable Energy has launched an aggressive consumer information program to let FlexFuel Vehicle (FFV) owners know where they can find fuel in Omaha, Nebraska. The Awareneness Campaign is working with the Nebraska Ethanol Board and local companies to get the word out with consumer brochures, mailings, and other outreach tools. With 20 retail outlets in the Omaha area, FFV owners can "Flex" their consumer muscle! (Visit ww.E85Omaha.com)
Florida Remains A Huge Market For E85
Despite the State of Florida revising their ethanol mandate, Florida remains one of the fastest growing energy markets in the country. With a significant population of flex fuel vehicles and more than 50 FlexFuel stations, there is a growing market for all ethanol blends.
The Awareness Campaign continues to work with Florida stakeholders to educate consumers through the Florida Department of Agriculture and the state Energy Office.
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